It's not only Fresh, it's exciting.

No time for clever headlines that make you think, What the heck is Suzan on about today… The short, sweet, and very direct story is that I saw Fresh: The Movie last night. Fresh: The Movie picks up where Food, Inc. left off, meaning that this is the continuing but more hopeful story about how people are questioning the health, ethical, and economic implications of processed food churned out by conglomerates and turning to smaller, family-owned farms for real, healthy, natural food grown the real, healthy, natural way.

Among the key players in the movie are Michael Pollan, author of The Omnivore’s Dilemma, and Joel Salatin, a revolutionary farmer Pollan profiled in that book. These guys do awesome work in the “take back our plates and put some real food on them” movement. Lesser known to me but incredibly inspiring were Diana Endicott, who organized local farmers into a coop called Good Natured Family Farms so they’d have a shot at getting their very-goods sold in supermarkets; and the amazing Will Allen, the son of a sharecropper who started an urban farm and a non-profit called Growing Power. What this man had to say about how everyone deserves real food moved me to tears.

Urban farmer Will Allen of Growing Power. He made me cry (in a good way).

What am I getting at here? Go see this movie! Go here to find theaters near you that may be showing it. If you can’t find one, the Fresh people will help you have a community screening! Some friends and I are thinking of hosting one–that’s how powerful this little movie’s message is, and can be.

[Images courtesy of freshthemovie.com]